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Leadership

Meet the people dedicated to doing good.

Like you, our senior leadership team feels privileged that their jobs enable them to make a difference in the lives of others every day. They bring a wealth of insurance, financial, business and leadership experience to GuideOne, but they also bring their passion for doing good and their fierce commitment to community. Our leaders are actively involved in local nonprofits, schools, churches and boards—organizations like yours—so they understand your dedication.

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GuideOne Senior Leadership Team

Ken Cadematori

President & Chief Executive Officer

With over 30 years of leadership and executive experience in finance and accounting, President and Chief Executive Officer Ken Cadematori brings profound insight and a dynamic vision to GuideOne.

Before stepping into his current role, Ken served as GuideOne’s chief financial officer, where he spearheaded the finance team and provided strategic oversight in critical areas such as investments, accounting, financial planning, reinsurance, reserving, capital management, procurement and facilities.

Ken earned a bachelor’s degree in accounting from Lycoming College and is a certified public accountant. His leadership is driven by a commitment to innovation, excellence and the advancement of GuideOne’s mission.

Travis Sheets

Senior Vice President & General Counsel

Travis leads GuideOne’s legal strategy, focusing on advancing corporate governance and ensuring regulatory compliance. As senior vice president and general counsel, he oversees a wide range of legal functions, provides counsel to support the company’s strategic objectives, and manages both the internal legal team and outside counsel.

Before joining GuideOne in 2024, Travis served as chief legal officer for BH Companies. His career also includes roles as vice president and deputy general counsel for American Equity Investment Life Insurance Company and senior counsel for HNI Corporation.

Travis earned a Juris Doctor from Harvard Law School and a Bachelor of Arts in business administration and economics from Austin College. His expertise and leadership drive GuideOne’s commitment to integrity and strategic growth.

Adam Niebrugge

Senior Vice President & Chief Financial Officer

As senior vice president and chief financial officer, Adam drives GuideOne’s financial strategy, overseeing accounting, finance, investments, reserving, capital management and reinsurance. His expertise ensures a solid financial foundation for the company’s long-term growth and stability.

Before becoming CFO, Adam led GuideOne’s actuarial team, where he directed enterprise risk management strategies and assessed financial risk exposures. His experience spans actuarial leadership roles, including reserving, pricing, planning and forecasting.

Adam holds a bachelor’s degree in economics and mathematics from Indiana University Bloomington and a master’s degree in actuarial science from Ball State University. With a focus on precision and innovation, Adam plays a key role in advancing GuideOne’s financial vision.

Troy Spoonemore

Chief Underwriting & Risk Officer

As chief underwriting and risk officer, Troy leads GuideOne’s commitment to underwriting excellence and risk management solutions across all business segments.

Since joining GuideOne in 1998, Troy has developed a comprehensive skill set through roles in claims, loss control, risk management and underwriting. His deep industry knowledge and innovative approach have been instrumental in shaping GuideOne’s success. Most recently, he served as vice president of technology and innovation strategy.

Troy holds an associate degree in applied science, business and information technology from Heald College. His leadership reflects GuideOne’s dedication to innovation, precision and sustainable growth.

Brian Nelson

Senior Vice President & Chief Claims Officer

As senior vice president and chief claims officer for The Mutual Group, Brian oversees claims policies, governance, risk control and customer service. His extensive industry experience is vital in strengthening GuideOne’s claims operations and overall customer experience.

His current role is an extension of the position he held at GuideOne from 2017 through 2023. Before that, Brian served as associate vice president of claims at Nationwide Agribusiness and held various leadership roles at Travelers Insurance. His deep knowledge and strategic vision continue to drive operational success for both TMG and GuideOne.

Brian earned a bachelor’s degree from the University of Northern Iowa and an MBA from Drake University. His professional credentials include being a chartered property casualty underwriter and associate in claims, underscoring his commitment to innovation and excellence in the insurance industry.

Naomi Myers

Senior Vice President & Chief Administrative Officer

As senior vice president and chief administrative officer for The Mutual Group, Naomi oversees human resources and marketing communications operations, ensuring strategic alignment and excellence for GuideOne. Her leadership drives initiatives in talent management, employee development and organizational communication, strengthening GuideOne’s culture and brand.

Before joining TMG, Naomi was senior vice president and chief human resources officer at GuideOne, where she led the company’s HR strategy. Her extensive experience includes serving in senior HR leadership roles at Rite Aid, Nationwide Insurance and CNA Insurance.

Naomi earned her bachelor’s degree in human services from Buena Vista University.

Paul Knutson

Senior Vice President, Business Development

With over 25 years of executive experience, Paul has built a career rooted in expertise and strategic leadership. His comprehensive skill set—from risk assessment and financial analysis to negotiation and project management—fuels his success as senior vice president of business development at The Mutual Group, where he leverages his industry knowledge to deliver tailored solutions for prospective members.

Paul’s responsibilities extend to oversight of reinsurance operations, where his deep understanding of the market and its governing policies allow him to create strategies that align seamlessly with GuideOne’s financial objectives and long-term capital goals.

A graduate of Concordia College with a bachelor’s degree in business and political science, Paul excels at working across cross-functional teams to achieve results that matter.

Shane Maas

Vice President & Chief Information Officer

With 25 years of property and casualty insurance experience, Shane is a seasoned leader in transforming how organizations leverage technology. As vice president and chief information officer for The Mutual Group, he brings a collaborative approach to modernizing processes, simplifying workflows and delivering value-added tools to drive operational excellence.

Before joining The Mutual Group, Shane’s commitment to innovation was evident in his lengthy career at GuideOne, where he spearheaded the modernization of commercial underwriting systems, virtualized server and desktop resources, and led a groundbreaking migration of the company’s server infrastructure to the cloud.

Shane holds a bachelor’s degree from Westmar University and is known for his trusted leadership, ability to meet commitments and focus on delivering technology solutions that align with organizational goals.

Lori Chappell

Vice President, Corporate Communications & Marketing

As vice president of corporate communications and marketing for The Mutual Group, Lori drives the company’s brand strategy and oversees all aspects of corporate communications, marketing and creative services. As a seasoned leader, she oversees everything from brand strategy to delivering impactful results through advertising, creative services, social media, and seamless internal and external communications.

Lori’s expertise directly benefits GuideOne by aligning strategic marketing efforts with organizational goals. Her leadership enhances brand visibility, streamlines communications and ensures consistent messaging that resonates with key stakeholders. She also serves as the executive director of GuideOne Foundation, connecting GuideOne’s mission to Make Positive Change Possible® to nonprofit partners in the communities where employees live and work.

An Iowa State University graduate with a bachelor’s degree in marketing, Lori is an active member of the Public Relations Society of America.

GuideOne Board of Directors

 

BERNARD HENGESBAUGH, Executive Chair

Transition Officer & former Chief Executive Officer, GuideOne Insurance; Retired Chief Operating Officer, American Medical Association; Retired Chief Executive Officer & Board Chair, CNA Financial

H. LYNN HORAK, Vice Chair

Retired Chief Executive Officer, Norwest Bank/Wells Fargo

DIANE BRIDGEWATER, Chair of the Audit Committee

Executive Vice President & Chief Financial Officer, LCS Holdings, Inc.

CARA HEIDEN, Chair of Human Resources, Nominating and Governance Committee

Retired Division Co-President, Wells Fargo Home Mortgage

CAROL SANDERS, Chair of Risk Committee

Former Chief Financial Officer, Sentry Insurance Company

KEVIN FITZGERALD

Retired Partner, Foley & Lardner LLP

MICHAEL HUGHES

Former President of Business Insurance, Liberty Mutual

ROBERT MORETTE

Advisory Partner, Bain & Company, a management consulting company not affiliated with Bain Capital Insurance

KAREN SHAFF

Retired Executive Vice President & General Counsel, Principal Financial Group