Our People and Culture

We are GuideOne, an employer of choice, creating a unique work experience where outcomes and performance are rewarded, not with time spent at a desk. We overcome the traditional stereotypes of the insurance industry with progressive leadership, innovative thinking, courage and grit. Our culture encourages and expects you to be yourself and speak your mind. This revolutionary culture ensures we have the best and brightest people who courageously and passionately work together, every day, to win.


Our Why

We are here to deliver on a promise for our customers, to protect them so they can prosper without risk and make positive change possible.

  • We’re here to shape things our way, not to be shaped by others.
  • We’re here to challenge the status quo, not to accept it.
  • We do what’s right for our customers and we do it better than anyone else.
  • We take risks to be entrepreneurial so we can deliver the best solutions for our customers.
  • We make an impact in our community and in our customers’ communities.
  • We do good so our customers can positively influence the world.

We are GuideOne and we just happen to sell insurance.


Our Foundational Values

Our foundational values shape our culture and drive our success. Our people are:

  • Passionate: We have a relentless drive to accomplish goals.
  • Accountable: We take responsibility and ownership for decisions, actions and results. We are accountable for both how and what is accomplished.
  • Creative: We use professional experience and personal knowledge to envision the future state, anticipate change, capitalize on opportunities and develop innovative options that further the strategic direction of the organization.
  • Courageous: We do what is right, not just what is easy. We create a new path and follow it with confidence.